Improving HealthCare Access for Neurodiverse Families
🐼 UX Research to identify users & their needs
—My Role:
Lead Researcher & Designer
—Tools:
Miro
userinterviews.com
otter.ai
Notion
—Deliverables
Summary of Findings
2 User Personas
Assumption Validation
—Team:
1 Product Manager
1 Business Dev Associate
1 Product Designer/Researcher
—Summarizing the Project
—Defining Research Goals
When I was onboarded, the team had no clear problem definition or understanding of users. The exploratory research I designed & conducted had three goals:
1. Define the potential user and identify their pain points.
2. Validate assumptions the team had about the US market.
3. Brainstorm practical solutions based on research insights.
—Detailing the Process
—Choosing Methodology
30 in-depth interviews. 15 with caretakers (parents) of neurodiverse children, and 15 with caregivers (therapists, nurses).
DoBrain had some quantitative data on potential customers through their external partnerships. They needed to understand the complexities of the neurodiverse ecosystem, and how it differed in the US compared to South Korea.
Participants were recruited using userinterviews.com, and incentivized with an Amazon gift card.
—Organizing the Plan(s)
Like all things UX, the research plan went through many iterations. As we gathered more data, I repeatedly changed the questions to reflect our assumptions accordingly.
—Asking the right questions
After discussing general interview questions with my team, I phrased them appropriately for the interviews. During research interviews, phrasing questions skillfully is critical.
—Making Sense of the Data
The good thing about a high volume of interviews is a lot of data to work with. The bad thing about it is also a lot of data. Parsing the correlation and causation in the data involved affinity mapping using whiteboarding tools.
—Concluding the Output
— Summary of Findings
Good research leads to actionable results. I led team workshops to identify users’ urgent needs based on research insights, and we also deduced a list of potential solutions to handover to the leadership team.
Research data was translated to communicable insights through the following deliverables.
Cultural context: Dobrain is a South Korean company focused on children, so the visual design for the deliverables reflect the playful and fun-loving theme of the company culture.
—User Persona
Ultimately, the research has to be communicated with the larger company and with new team members. I had multiple presentations to do so, and created two user personas: parent persona, and therapy provider persona. Here is the parent persona.
—Lessons Learned
This was my first time leading a research project. It helped me grow immensely as a researcher, and identified areas for me to keep playing, tumbling and moving!
